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Selling Destiny as a tourist destination

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CNY/NNY/S. Tier: Selling Destiny as a tourist destination
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SYRACUSE, N.Y. -- People will be traveling from coast to coast selling Destiny and Syracuse as a tourist destination. Mall developers are teaming up with the Syracuse Convention and Visitors Bureau.

Groups will visit trade shows across the country, trying to get people to buy into Destiny. Leaders say the goal is to expand the supersized mall's reach.

Syracuse's main attraction will be represented at shows in Southern California, Las Vegas, Orlando, Charlotte, Columbus, Atlantic City and Ottawa.

It will give leaders a chance to sell Syracuse to the vacation and travel industry.

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